brooklyn's test kitchen

wizardishungry:

“Corporate giving is a bad enough deal with the devil, but take corporate giving and mash it up with social networking, and wow! Not only does chase have you scurrying about to give them PR/branding impressions, they get all your personal data in the process.”

Corporate Giving, Social Networking, and the Devil

I’m sorry to be the person who is “like this,” but I can’t really give a shit if I have to get a couple more spams a month from Chase, who I will never bank with regardless of how often they e-mail me, if it means that BARC or a rape crisis center gets $25k in the end. Would you rather Chase spend $5m advertising with my website doing absolutely nothing worthwhile whatsoever, a la Capital One and HSBC this past year? Bank advertising is shown time and again in studies to be the most useless shit in the world because people are creatures of habit and convenience - it is rare the person who is going to suddenly shut their bank account with the bank they’ve been using to switch to another less convenient or unknown bank because of free ATM usage or the ability to put a kitty picture on their debit card - so if they want to spend a ton of money on branding I’d rather it do something useful.